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Stylish young professionals with old family (called Bon Chic Bon Genre or BCBG) call this, one of the prettiest areas in Paris, home. Here you can shop with the BCBG amid bookstores, art and antiques galleries, high-end designer-clothing shops, decently priced shoe and accessories stores, and sophisticated and trendy boutiques. You won't go thirsty with famed literary hangouts such as Café de Flore, Les Deux Magots, and Brasserie Lipp nearby, and you may not even go broke — all price ranges are represented here.

Louis Vuitton has a huge store behind Les Deux Magots on 6 place St-Germain (% 01-45-49-62-32), and Christian Dior is nearby at 16-18 rue de l'Abbaye (% 01-56-24-90-53). Giorgio Armani is at 149 bd. St-Germain (% 01-45-48-62-15); Céline, 58 rue de Rennes (% 01-45-48-58-55); Christian Lacroix, 2 place St-Sulpice (% 01-46-33-48-95); or Prada, 5 rue de Grenelle (% 01-45-48-53-14). Much more pleasing price-wise are Stefanel, 54 rue de Rennes (% 01-45-44-06-07); Comptoir des Cotonniers, 59 rue de Bonaparte (% 01-43-26-07-56); Et Vous, 69 rue de Rennes (% 01-40-4905-10); and Tara Jarmon, 18 rue de Four (% 01-46-33-26-60). If you love things of the sea, check out Blanc et Bleu, 28 rue de Bonaparte (% 01-4407-38-54); their fairly expensive but unique clothing evokes the yacht club and sailing for anyone who loves boats.

ëGap and other international chain stores have taken up residence in the Marché St-Germain, at 14 rue Lobineau, a modern shopping mall that's a bit out of place in a neighborhood known for bookstores and upscale boutiques. Visit if you need to experience air-conditioning and use the restrooms, otherwise don't waste your time; prices are higher, and the styles are the same at home.

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