Cinema Strategy

Cinemas are a very big deal in Bangkok. It's unlikely that any othercity in the world has anything like EGV'sGold Class, a ticket that grants you entry into a cinema with fewer than 50 seats, and where you're plied with blankets, pillows, foot-warming stockings and, of course, a valet food-and-drinkservice. There's also Major Cineplex's Emperor Class seat which, forthe price of a sticky stool back home, entitles you to a sofa-like love seat designed for couples. And if you find Paragon Cineplex's 16 screens and 5000 seats a bit plebeian, you can always apply for Enigma, a members-only theatre.

Despite the heat and humidity on the streets, keep in mind that Bangkok's movie theatres pump the air-conditioning with such vigour that a jumper is an absolute necessity - unless you're going Gold Class, that is.

cinema offers both quantity (more than a dozen screens) and quality (several classes of viewing).

Scala Multiplex (Map pp98-9; @ 0 2251 2861; Soi 1, Th Phra Ram I, Siam Sq; 191 National Stadium) Last of the old-style theatres, in the heart of Siam Sq.

SF Cinema City (Map pp98-9; @ 0 2268 8888; www .sfcinemacity.com; 7th fl, MBKCentre, Th Phra Ram I, Siam Sq; (9) National Stadium) Multiplex showing Hollywood blockbusters.

SFV (Map ppl 18—19; @ 0 2260 9333; 6th fl, Emporium Shopping Centre, Th Sukhumvit, cnrSoi 24; (M) Phrom Phong) Creature comforts trimmings and varied screenings.

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